May letter from the Chair

Do you have a competitive edge?

Thank you to all of you that managed to get to our AGM and Sounding Board event at the end of April; I hope you enjoyed the session and came away with lots of useful feedback from the groups you were in.
As always at the AGM the committee stepped down and a new committee was formed – I hope you had time to talk to some of us – your feedback and thoughts are very valuable to help us plan future events.

I couldn’t help but hear from many of you that did attend, that you talked about finding new and persuasive ways to find and keep customers. There are so many new businesses springing up in all sectors and industries now that we really do need to have a strong competitive edge – do you know what yours is?

For me, a big part of finding your competitive edge is connecting with your customer’s world; knowing what they are really about and what is important to them. How do we know what to sell to someone if we don’t know what their problems are?

Do we excite our customers by displaying our edge with passion and clarity – or do we fall into the trap of being yet another ‘me too’ player?

Some of you will have a well thought out and defined edge but some of you may not know how to even start, so let us help you. One of the values Handbags & Briefcases holds very dear is offering a supportive and nurturing environment where any of its members can try out different ideas, maybe voice concerns over what is happening in their businesses or just look for a like minded business woman to share a cup of coffee with.
We are here to help you.
Our next event is very soon

Franchising Works – what it is and what it isn’t!

Monday 18th May – 10.00/12.00 noon

The Enterprise Centre – Benchill Road
Benchill – Wythenshawe M22 8LF

I do hope you can make this event for several reasons
It will be good to see you again ☺
Franchising is one of those areas of business that most of us have heard of but don’t really know what it is and if it could be an opportunity for us
This is the first meeting after the AGM – so come along and meet your new committee

So hope to see you on the 18th May

As always any questions or feedback please let me know
Kind regards
Jenny

07984 872325
[email protected]&briefcases.co.uk

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